It may be defined as an ISP that operates in the region and is established in White Cloud, Michigan. White Cloud was established in early 2005 and is offering high-speed fiber optic internet connection to over 5000 homes and business establishments in six counties of Western Michigan. Taking advantage of millions of dollars of infrastructure commitments in the region, White Cloud directly constructs and owns its fiber network that offers internet connection speeds up to one Gbps – some of the fastest in the area. The company has available Internet packages to choose from depending on the broadband requirements and prices. These include basic 10 Mbps for light users, and up to Gigabit to cater to high data utilization needs, White Cloud will strive to ensure that the community gets quality internet at reasonable charges. One of the unique traits that make White Cloud different from other local internet service providers is that most of them are national companies that are infamous for their subpar customer service. It has a dedicated pool of Michigan-based customer service representatives to engage the subscribers in service connection, technical problems, and inquiries. With the corporate social responsibility perspective, the company also boasts of emphatic support for the local communities of Western Michigan through sponsorship, miscellaneous donations, and volunteering.