Upward Broadband is a dependable broadband service provider company offering internet services at high speeds for rural areas. Established in 2003, Upward is an internet service provider that seeks to provide low-cost and high-speed connectivity to rural areas in the country. Upward has service packages for broadband internet, with download speeds ranging up to 100 Mbps and uploads of 10 Mbps through fixed wireless technology that connects residents to the internet even in hard-to-reach regions. They have a vast network of towers with transmitting tools to achieve line-of-sight linkages to customer households and firms. Another distinguishing factor that customers enjoy when using Upward is the good customer relations and affordable charges. In addition, their friendly and efficient team of American-based agents is always willing and able to assist customers with any issues or inquiries they may have, at all times, day or night. As for the price, it is relatively affordable for the services and connection speed provided, with the lowest plan going for $49 a month. In this case, for the numerous rural dwellers who are challenged with slow and incongruent internet connection, Upward Broadband comes as a solution. Upskilling and building a centralized culture of customer satisfaction, Upward is playing a substantial role in eradicating the digital desert for those regions that are currently unserved or underserved by mainstream providers. Because so much of daily life is shifting to the digital realm, high-quality internet is more critical than ever and Upward is designed to make sure those in rural America have the connection they can count on.