Smart Way Communications is an example of a regional Internet Service Provider which is located in the Midwest region. Smart Way was established in 1998 with its initial product offering being a dial-up internet connection for rural regions that did not have access to larger national internet companies during the firm’s inception. With the advancement of technology, there was a need for a change in the services offered by Smart Way; in the process provided high internet speed and coverage across its over 50 small towns and rural areas. Smart Way is the leading local service provider of high-speed internet access with support of cable, DSL, and fiber optic connection that has been in the market for 20 years. Houlihan’s focus is on rural markets and connecting underserved rural households and businesses that have not been served before.

Additionally, Smart Way’s local technicians always offer personalized additional services for the customers, as well as immediate aid in case of any connection or equipment problems. In the future, Smart Way, as a provider of fiber optic networks, plans to introduce more broadband services to offer symmetrical gigabit speeds to all households in its operating region within the next 3-5 years. It sponsors many local school programs, nonprofit organizations, community picnics, and anything else that will take their money, for internet connection and service, plus anything else the community needs. Smart Way has turned into a necessity of the society that plays the role of a bridge between the people and the chance to grow the rural areas that it covers.