Sjoberg’s Internet is a regional Internet Service Provider established by Erik Sjoberg in 2005 in the relatively small town of Pineville. Having been a network engineer for several years, Erik realized the lack of a suitable local ISP with a fast Internet connection and thus decided to establish his own. Starting from a one-man business of installing networks for the residents and business entities, this company has now expanded to a thirty-member team in terms of offering broadband Internet to more than five thousand households in three counties. Erik has been personally supportive and committed to every customer on the Internet, which has determined the company’s success according to Sjoberg. Whenever there is a need to address some connectivity issues or even make some inquiries on the same, there is always a technical help desk at Pineville that operates round the clock and is staffed by personnel who are residents of the same community. Sjoberg’s also offers fairly affordable service tiers, and they continuously refresh their network to ensure speed remains a strong suit – they also expanded their fiber-optic Pineville network in 2020, increasing many users from aging DSL connections to over 100Mbps. While Sjobberg is a relatively small player, the firm’s focus on its customers and its independently-owned status has made this ISP an important and valuable asset for several rural towns, helping to ensure that they have access to the Internet and other digital services needed for the modern economy. As Sjoberg’s Internet looks forward to the future where it shall expand into other nearby counties to make broadband accessible, it seeks to be the epitome of what other small internet providers, with a strong community basis, are capable of achieving.