The Stix is a web-based ISP company that has been formed to serve the rural communities of Wisconsin with faster broadband internet connection. The Stix was launched in March 2010 by John Smith, a resident of the three rural counties served by the company, and provides its services through a combination of wireless and fiber optic technologies to connect homes to broadband with speeds up to 100 Mbps. He said that for many years, families living in this area that relied on agriculture had to endure slow dial-up internet connections until In the Stix offered them better deals with high-speed internet. The company has erected several tens of towers that ensure a powerful wireless connection between the transmitter stations that cover even small farms located far beyond the ‘Valley, deep in the sticks. ’ The towers are connected within dedicated frequencies and the line of sight and only recently In the Stix has delivered speeds that meet the demands of the modern world, such as video streaming that was unimaginable just several years ago. While major telecom players pay little attention to the rural areas, companies like In the Stix are gradually trying to minimize the digital gap. By offering specific deliverables that suit the local territory as well as enlisting the assistance of friendly personnel, In the Stix provides the broadband connection clients in rural areas need to fully engage in the current economy and community. Open access networks like this are helping many small towns to significantly narrow the rural-urban divide through creativity and hard work.