Comcell Internet is a prominent internet service provider company that operates in the Ohio region of the United States. Registering its formation in the year 2005, Comcell is today a leading ISP service provider in the Midwest which has expanded significantly within the last 15 years. Specializing in high-speed internet service that is inexpensive to the consumer, Comcell employs fiber optic and cable technology to deliver up to 1Gbps connection for its home and corporate clients. Their network involves large segments of Ohio, Indiana, Kentucky, and Michigan. The major factors that I considered while positioning Comcell in the internet access niche are the availability of customer services and location. They recruit tech personnel from the local communities that they operate in so that they can address concerns about a given connection in a real-time manner. Comcell also provides free consultations in the homes of its new clients to provide coverage with Wi-Fi and required cables. While consumers turn to their ISP for streaming, gaming, and multi-device internet connectivity, Comcell takes the opportunity to differentiate itself as an option that offers high quality, great value, innovative technology, and friendly service with a focus on the Midwest region. For further expansion over the future years, Comcell intends to further establish its dominance as the localized ISP across the other states as well.