Bug Tussel Wireless is a wireless Internet service provider started in northern Wisconsin and is operational in some areas of the USA. Bug Tussel was established in 2003 with the clear objective of delivering fast internet service to rural customers who tend to be starved of broadband connection from the more established national firms. Through the use of fixed wireless towers combined with Wi-Fi hotspots, Bug Tussel develops wireless networks with the possibility to provide connection speeds up to 1 Gbps. Wireless broadband provider primarily aims at targeting customers who are in small towns, farms, and residential places that have no access to cable or DSL internet. Their networks are designed for the possibility to give users stable connection even in the most deserted areas or in the rugged territory. With support and cooperation from local governments and electric co-ops as its partners, Bug Tussel obtains the necessary infrastructure funding to complete the company’s wireless coverage to all across northern Wisconsin and the Upper Peninsula of Michigan. This means the company has been able to expand its market by being able to penetrate markets that are out of reach for the big telecoms. Using the popularity of grassroots-style advertising and providing customers with more attention and care than a large corporation, Bug Tussel wants to be a refreshing internet option for rural folk and companies. Given that Tussel Wireless currently targets specific rural areas and aims at providing these regions with high-speed internet access, this company significantly contributes to narrowing the gap between urban and rural populations in the Midwest. Its networks assist in the creation of networks, especially among the needy.