Big River Telephone is a regional telephone and internet provider based in the rural mid-western state of Wisconsin for telephone and internet services. Originally established more than 60 years ago to bring telephone connection to local farms and residents, Big River has expanded and has emerged as a broadband internet and voice solutions provider today. Big River is a local telecommunications company that is committed to its community and requires exceptional communication services. Yet, while many large national providers may not be as committed to their clients, Big River offers excellent, highly personalized customer service and technical support. Technicians are found within the community as they diagnose and treat their patients. Internet service: Big River provides its users with download speeds of up to 1Gbps through the fiber optic technology. The speeds achieved can enable customers to perform functions such as videoconferencing, streaming High Definition television programs, multiplayer online gaming and more even in the most rural areas. It has several affordable price points that cater to different usage requirements. Big River also offers their customers more conventional circuit switched based PSTN telephone services in addition to Internet protocol based VoIP home telephone services. Other amenities such as the display, call hold, voicemail services, hold on, and many others are included in these digital phone plans. Further, for individuals seeking a comprehensive package, they can begin with Internet, then attach phone and even television services through partnership deals. Due to its numerous years of existence, emphasis on the local market, present day services and a strong policy on customer service, Big River Telephone Internet should lay the roots for embracing the rural community now and the future markets of tomorrow by offering them this much needed social resource.